June 20, 2013

Box-office brawl:: Raanjhanaa, Shortcut Romeo and Enemmy

Three releases are waiting to hit theater tomorrow - RaanjhanaaShortcut Romeo and Enemmy
Out of these, Raanjhanaa has been the most seriously promoted while Shortcut Romeo and Enemmy have shown some ok type visibility covering them. Clearly ‘Raanjhanaa’ has been buzzing loud and obvious for quite some time. All are interested to watch what with Kolaveri sensation Dhanush stepping into Bollywood and Sonam Kapoor breaking out of her uninteresting chapter (Read: ‘Mausam’, ‘Players’ and the like), ‘Raanjhanaa’ seems pretty promising. With the rustic background of Benaras Director Anand L. Rai, whose last release, ‘Tanu Weds Manu’ turned out to be a hit, presenting ‘Raanjhanaa’. One more positive side of this movie is the music, Oscar winning music director AR Rahman has provided his magic touch and the music has been featuring prominently on the charts for a while now. This Friday will decide the verdict of the film – but from the publicity that has been surrounding it, good footfalls are expected in theaters.

Close on the heels of ‘Raanjhanaa’ is ‘Shortcut Romeo’ – director Susi Ganeshan’s work. Revolving around Neil Nitin Mukesh, Puja Gupta and Ameesha Patel, ‘Shortcut Romeo’ is a romantic crime thriller. Neil plays the lead and Puja, his love interest. Ameesha Patel will be seen in a negative character for the first time in her career.
The third release this week, ‘Enemmy’, is a cop action drama directed by Ashu Trikha and produced by Yogita Bali. The film stars Mithun Chakraborty, Suneil Shetty and Kay Kay Menon in pivotal roles.
Though all three movies is leading to crowded box office, Raanjhanaa is all set to get the best shows at the multiplexes due to backing of a strong production house (Eros). Moreover, director Aanand L Rai has a hit behind him which helps the film’s cause as well. The Dhanush-Sonam Kapoor the interesting starcast is a prominent support to help a better opening. For a good number to be calculated though, a lot would depend on the word of mouth as this one is a family entertainer and hence a increase over the weekend is possible once the word spreads about it.
On the other hand Shortcut Romeo is predictable to take a better start at the single screens due to ‘masala’ elements involved. For Neil Nitin Mukesh and Ameesha Patel, the film is quite important as it should help them build a better standing. The film is a remake of a Tamil hit and hence one can look forward to some good content on display here. However, it would all come into play only after a first set of audience step into theatres and spread a good word of mouth on a rapid scale.
Same goes for Enemmy which seems to be an interesting suspense flick. It has been involved in Censor controversies that have put a brake on its marketing and promotional plans.

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