July 17, 2013

Amitabh Bachchan Shoots for Kalyan Jewellers new Television Commercial

Kalyan Jewellers will launch a new television commercial that is part of their brand campaign 'Vishwasam Athalle Ellam' meaning Trust Is Everything.  The TVC top lines Mr. Amitabh Bachchan along with the company’s other brand ambassadors like Najarjuna, Prabhu Ganesan, Shivraj Kumar. After a hiatus of 14 years Manju Warrier makes a comeback with this commercial. She is known for her work in Malayalam films such as "Aram Thampuran"and "Kanmadam".
This is the fifth version of the series and the story line needed a strong female character to act with Mr. Bachchan and no one  but Manju Warrier came in our mind. The duration of the ad is 2 minutes and the approximate cost of production will be 2.5 cr. Mr. Sabu Siril is the art director and the direction is done by VA Shrikumar.  

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