August 5, 2013

India International Jewellery Week (IIJW) kickoff with dazzing showcase of branded jewellery - with B town topmost celebs



IIJW is an initiative to showcase India's finest in jewellery, be it designs, innovation, craftsmanship, technology or quality to the customers from around the globe. India, the world diamond leader, is today burgeoning with energy and passion when it comes to jewellery. As the fastest growing manufacturing centre, the world is eyeing "INDIA" and the industry is fast progressing to be the world's "Jewellery Hub".


The gorgeous Bollywood heartthrob, Sonam Kapoor looked splendid at the inauguration in her designer attire and bedecked by a dazzling neck piece by the celebrated designer Nirav Modi.


Adding glamour and Bollywood glitz to the show was the Agni brand ambassador, Amrita Rao who swirled onto the ramp modelling a stunning gold enamelled ruby, emerald and diamond peacock inspired set. The layered fusion clothes in khadi and handloom were by top designer, Vaishali Shadangule in shades of ecru, red, green.


When divinity meets art, the result has to be a gorgeous synergy of dazzling beauty. “Carved Incarnations” by Apala (which means most beautiful in Sanskrit) created by Sumit Sawhney was a beautiful intricate collection that dazzled the event. Bringing together the beauty of silver with precious stones, the designer incorporated carvings of gods and goddesses with studded gemstones. Elements of nature were also combined with the holy deities to present a line that had a divine aura around it. Mugdha Godse showcased the glittery collection as she emerged in a godly look on the ramp.  


It was a show with a heart in aid of the Uttaranchal Relief Fund when Auro Gold Jewellery Pvt. Ltd. presented cheques for Rs 11,11,111 and Rs 9,99,999 towards the disaster aid.
Opening the show was the very striking star, Pooja Kumar who acted in the hit “Vishwaswaroop”, wearing a stunning gold hasli and earrings enamelled with red. The creations that followed were unconventional in design and form. The cross over necklace and earrings in shades of antique gold and polkis were arresting. Next to catch the attention of the audience was the collar-cum-placket neckpiece in burnished gold and uncut diamonds. Ending the show was the very talented and pretty, Huma Qureshi the hot star of the Bollywood block buster “D-Day” who walked the ramp wearing an amazing lapel shaped necklace of uncut diamonds. The very colourful creations that matched the glamorous line of jewellery were by the talented designer Manali Jagtar.




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