July 3, 2014

The pink and blue fluorescent FIFA Fashion!

What interests me more in Fifa? It surely the multi-coloured range of shoes on display on the green pitches of Brasil. I am not football lover but could not fight the ongoing football fever, so sometime I join in. So try to study the details of a spectacular pass or a heroic save, finally I found myself admiring the fluorescent brilliant colors of players' footwear.

I loved the concept and must say that its designers have come up with these great uniforms for the players. Coordinating colors for the different teams and the accessories must have been a real challenge.... And that's where I spotted in some players had differently colored shoes on the Right and Left feet.

As you can see, my mind has wandered away outside the game so I turned to Google-Baba and here is what I learnt. 

The unique colourful collection is created by Puma named as Tricks Collection for the Puma players including Mario Balotelli, Cesc Fàbregas, Sergio Agüero, Marco Reus and Yaya Touré. The brand’s athletes are distinguished by their mismatched pink and blue boots, aptly named Tricks.

Not only Puma, there is Nike, Adidas too… The contest is strengthened because of a Fifa rule that states that footwear is the only piece of major equipment that does not have to be “produced consistently by the same manufacturer”. That means while the shorts and shirts of teams are contracted to specific company, individual players are free to wear the shoes they want – even if they are made by the rival of their shirt company.

Nike's new boots at the World Cup rival Puma's two-tone pairs with bright pinks and yellows, paying huge amounts to heavily promote its shoes worn by stars such as Cristiano Ronaldo, Neymar and Wayne Rooney.  Adidas's newest models, worn, among others, by Argentina star Lionel Messi, feature bright oranges and blues.

Some more info about the collections: 

  • Sporttechie gives a complete list of boots that companies have created for 2014.
  • Ronaldo wears Nike's Mercurial Superfly. Nike's new collection Magista and Mercurial boots use its ultra-lightweight fly knit technology wherein it seems as the player is wearing socks with cleats attached. 

  • Adidas has the special Battlepack boot collection for the 2014 Fifa World Cup. Read about that range here

Clearly in the World Cup while the teams’ battle it out on the fields there is also silent (or colourful) marketing battle is going on at the same time.

So whether you are a football fan or not, do watch the matches. You never know what you will learn!!


P.S So going with the Fifa fashion at the moment my nails are metallic blue and soft rose pink colored. :D Like?

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