Designer Manish Malhotra presented a new aspect of his collection "Blue Runway" through a social message of change in association with the WEvolve Campaign and World Bank as partner.
The opening night show of Lakme Fashion Week saw the launch of WEvolve, a global campaign and program aimed at empowering young men and women to challenge norms that lead to gender violence. The Blue Runway has been the longest runway in the history of Indian fashion, and commemorated the enduring relationship between Malhotra and Lakme Fashion Week.
The show featured models walking the ramp accompanied by a set of floral décor with Moroccan lamps hanging from trees. The highlight of the show was the finale segment where the models were seen carrying messages of change and positivity on placards that read –gender, equality, society, empower and justice.
The front row of the packed show included celebrated personalities such as, Deepika Padukone, Jacqueline Fernandes, Shabana Azmi, Sridevi, Kajol, Huma Qureshi, Neha Dhupia, Richa Chadda, Surily Goel, Queenie Dhody, Sophie Chowdry, Freddy Daruwala, Shradha Salla and Alison Miller from World Bank to name a few.
The designer’s latest collection showcases mirror work and floral embroidery, adding a 3D and textural effect to the elegant pieces. The outfits were highlighted with jewellery by Anmol Jewellers. The colour palette this season was dominated by hues of blue from powder to midnight, with bold touches of variations of yellow reflecting the promise of a bright future.
While inspired by traditional techniques, the collection is innovatively designed to be worn in any part of the world. The women's line included flowy gowns, jacket-saris, off shoulder and halter crop tops, and skirts as an ode to the lehenga. Since the show was about empowering women by empowering men, Manish Malhotra has given a strong focus to his men's collection with impeccably tailored menswear that included bandhgala jackets and long shirts in structured and easy styles. In essence, Manish Malhotra brought together a youthful and glamorous collection to celebrate the younger generation which is the key agent of change.