March 30, 2015

VOGUE EYEWEAR PRESENTS NEW COMMUNICATION CAMPAIGN FEATURING ADRIANA LIMA, DEEPIKA PADUKONE AND LIU SHISHI


Vogue Eyewear launches its new communication campaign for spring-summer 2015 with three glamorous international muses: the Brazilian model Adriana Lima, the Indian actress Deepika Padukone and the Chinese actress Liu Shishi.



The faces of the new campaign belong to three women known for their contemporary style and ability to marry hard graft and glamour, work and private life, character and lightness. The campaign, which will be launched internationally, speaks to the young, curious and lively women of today’s society. The images convey a message of glamour and freshness, of style and creativity, truly reflecting the essence of Vogue Eyewear. This campaign marks Adriana Lima’s first appearance with Vogue Eyewear. Young actresses Deepika Padukone and Liu Shishi first starred in 2013, and have now become true testimonials and faces of an international campaign. The Vogue Eyewear glasses that feature in the campaign were specifically chosen by the beautiful muses themselves; as a result, every photograph reflects their personalities and their own ways of wearing glasses.



The Bollywood star Deepika Padukone is appreciated for her fashion choices and very distinctive style statements. She has established a successful career in films, and is cited as one of the most popular and attractive Indian celebrities. She is often referred to as an epitome of grace and timeless beauty, her mesmerizing persona embodies the many facets of the Vogue Eyewear Woman. In this campaign, Vogue Eyewear was keen to capture the many sides of her personality through a number of shots and a variety of glasses. The result is a collection of wonderful, unique images that are a perfect reflection of the Vogue Eyewear world.



“Deepika exemplifies the essence of the Vogue Eyewear woman and symbolizes everything our brand stands for. We are very excited and looking towards another promising collaboration.” says Mariavittoria Di Stasi, Vogue Eyewear Brand Director.
“These three models, represent the variety and peculiarity Vogue Eyewear sees in all women throughout the world. Different personalities and different styles, but all equally precious and important.” The Deepika Padukone campaign, set in Goa in India – a very popular holiday destination known for its spirit, endless stretch of sea & sand and beautiful beaches, was shot by Ellen von Unwerth, known for photographing the world’s most beautiful women. The campaign – an expression of tropical spirit – is made up of six images in which Deepika wears three pairs of Vogue Eyewear sunglasses and three of optical frames.

“An absolute delight to collaborate with Vogue Eyewear, it’s the 3rd year for me and I have enjoyed every bit of my journey with the brand. The mood for this year campaign shoot was more relaxed, the location was set in Goa and the collection is an eclectic mix of pleasant hues. It’s a perfect blend of femininity and lively colours. Be it elegance, style or utility, Vogue Eyewear will have something which defines your individual style statement” says Deepika Padukone.


IN VOGUE

VO2795S
Specifically created for the woman who takes pleasure in experimenting with details and colours at the cutting edge of fashion, these nylon sunglasses offer an original and modern line that expertly combine the refinement of craftsmanship with the latest fashion trends. The phantos frame and the distinctive colours of this style, combined with an eye-catching matte finish, create a playful effect and enrich the inside of the temples with lively, coloured floral motifs. A touch of hyper-modern uniqueness makes this style ideally suited for the woman who favours fashionable accessories, and enjoys experimenting with her look. Available in a wide range of colours including the classic havana and black, and the matte tones of violet, orange, blue and green, and in the delicate hues of opal-pink. Available in Asian Fit.

VO2941S
These cat-eye sunglasses are glamorous and authentic, with tiny metallic detailing on the front part of the frame. Perfect for a young and determined look, the metal embellishment makes this frame unique and impactful. Made for contemporary, determined women. Also available in cyclamen, deep blue, brown, dark havana and black.

CASUAL CHIC

VO2915S
Stardust is the essence of this nylon fibre sun style with its bright layers of light, which combine glamour details and materials, gives life to an unforgettable style. The sophisticated phantos profile is enhanced by the elegance of the relief motifs on the slim nylon fibre temples, for an extremely stylish final touch, ideal for the Vogue Eyewear woman seeking precious and casual elegance. The logo is applied under resin outside the temple and the colour range presents glitter variations covered by colour transparencies that give this one-of-a kind style extraordinary light effects. Available in black or with brown top/ glitter brown temple, petroleum green top/glitter green temple, dark red top/ glitter dark red temple, violet top/glitter violet temple.

VO3975
This optical frame is in sync with the latest trends and ideal for women who want to add an ultra-glamorous touch to their style. The sophisticated cat eye shaping is brought to life by stems decorated with four different colours inspired by geometric patterning. Playful and carefree, the colouring breaks up the monochrome front fa├žade, making the glasses lively and unique. The colour palette includes black, brushed brown, brushed matte blue, brushed matte purple and brushed silver.

TIMELESS

VO2910B
Pleasantly irregular in its one-of-a-kind and bold shape, this optical style is distinguished by transparent shades and an intricate structure, reflecting the bright essence of the light and conveying a timeless elegance. Refinement enhanced by the Treasure Knot, detail, a modern evolution of Vogue Eyewear’s Timeless motif, here sculpted in relief metal and enhanced by the application of Crystals from Swarovski on all the outer corners. The materials of the soft transparent acetate front and of the rounded acetate temples contribute to the elegance and the modernity of the design, highlighted by a surprising color range.
Available in Asian fit version, this eyewear comes in black or in the following color combinations: transparent cherry front and dark red temple, dark havana front and brown temple, transparent grey/violet front and grey temple, transparent pine green front and black temple.

VO2960B
Classy and refined, this butterfly-shaped acetate optical frame embodies a brilliant, classic and sophisticated style, perfect for the woman who likes light glasses for everyday life, with luminous and appealing details. Each temple is enriched by 2 arrows of 7 Crystals from Swarovski each, with a total of 28 crystals- adding a precious detail to every look. Available in black, havana, violet top on opal pink, dove grey top on opal baby-blue, bordeaux top on opal peach. Available also in Asian Fit.

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