August 28, 2015

Dia Mirza introduced Anita Dongre's stunning organic "Grassroot" Lebel at Lakme Fashion Week Winter/Festive 2015



When fashion meets craft revival, then the result is the fabulous “Grassroot” brand by Anita Dongre who has worked for decades to bring traditional heritage fashion to center stage.





Her work is a tribute to the glorious craftsmanship of India, reviving the precious crafts of the country like Ahir embroidery from Gujarat, ikat from Karnataka and Hyderabad, Gotta Patti from Rajasthan, weaves of Banaras, intricate Warli and hand block prints turned into a reality with “Grassroot”. 





A luxurious tree stood on stage to signify the brand “Grassroot”. Beautiful Bollywood star Dia Mirza’s touching introduction of the theme at the beginning of the show, made the anticipation  unbearable.




The brand’s philosophy of “Revive, Sustain, Empower” was amply evident as the intricate garments appeared on the ramp. The fabrics were gorgeous silks from Bhagalpur with smooth textures.




At the finale Anita invited 26 master craftswomen from Gujarat to walk the ramp. The talented ladies were truly the stars of Lakmé Fashion Week Winter/Festive 2015 and definitely deserved the wildly appreciative standing ovation from the audience.







Pic courtesy :Lakme Fashion Week

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